If
you wish to strengthen your search engine optimisation efforts, you
must first be familiar about how search engines work, particularly
Google. A term that you should know well is “algorithm,” which
you’ve likely encountered in past instances. What exactly is an
algorithm and how is it related to SEO? Read on to find out.
In
mathematics, an algorithm refers to a series of steps involved in
solving a mathematical equation. In SEO jargon, an algorithm works in
a similar principle. It is a set of rules or a formula which a search
engine like Google uses to sift through billions and billions of web
pages so it can come up with the most relevant search results for
internet users.
If
you wish to obtain information on a specific brand of smartphone, for
example, you go to Google and type the phone’s name on the search
tab, adding adjectives like “affordable” or “used” to narrow
your search. Without an algorithm, the results that this search will
produce will be a mixture of useful and useless links. However, with
algorithm at work, the search results will generate useful links, and
you’ll certainly find the info you were looking for.
Google’s
algorithms undergo constant changes. For this reason, it is
imperative for SEO specialists to keep up-to-date with such changes
so they can modify their SEO strategies accordingly. For optimum SEO
results, look for an SEO company that follows these algorithm changes
religiously.
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