The changes that are happening in the
online marketing industry are fast enough to take any business owner by
surprise. These changes have been taking place ever since Google and other
search engine websites started developing their algorithms. The online
marketing system that is most affected by these changes is the search engine
optimisation (SEO), primarily because it depends directly on algorithm changes.
We are halfway through 2014 and much
of the predictions online marketing experts made for SEO are now happening. Yet
even before advertisers can taste the best of SEO this year, new predictions
are already laid down. It seems like with the current trends, SEO advertisers
will have a hard time in 2015 as other types of online marketing are slowly
taking over.
However, SEO will remain strong with
the help of the algorithm changes themselves. Search engine sites like Google
understand that more and more Internet users are becoming interested in social
media. As part of their system revamp, they have started to integrate social
media marketing with traditional SEO both to better engage the market in the
industries and to use a more effective ranking tool.
Also in 2015, mobile will be king. Website
owners have to make a mobile-friendly website that can better serve their
clients. Bigger markets will prefer to use their mobile to browse the Web as
2015 closes in so it’s better to start the revamp now.
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