Social media has taken the world by storm—so much so that it has even superseded the power of marketing films in their official movie websites. Indeed, sites like Facebook and Twitter are much more efficient in generating buzz and engaging people. This is why any good marketing consultant will tell you that your business cannot ignore the need for social media marketing.
A Bit of History
The practice of putting up movie websites began in 1994 with the sci-fi film Stargate; the site has long since been taken down. Back then, anyone with at least basic knowledge of HTML can design their own movie site (or any website for that matter). Eventually, movie websites grew beyond animated GIFs and HTML codes.
Following social media's debut as a marketing medium, teen vampire romance Twilight became the first movie to reach a million followers on Twitter. Meanwhile, the producers of horror film Paranormal Activity caved in under pressure from a million requests over social media for a U.S.-wide release. The public’s response resulted in a $15,000 film raking in a whopping $107.9 million domestic gross sales.
Social media marketing, thus, takes into account this basic truth: businesses must go wherever people go. Considering that there are now around two billion social media users worldwide, it makes sense for businesses to promote their brands by means of such things as profile updates and hashtags. Social media as a core component should form part of any company’s online marketing strategy.