Effects of Efficient Social Media Marketing

Social media has taken the world by storm—so much so that it has even superseded the power of marketing films in their official movie websites. Indeed, sites like Facebook and Twitter are much more efficient in generating buzz and engaging people. This is why any good marketing consultant will tell you that your business cannot ignore the need for social media marketing.

A Bit of History

The practice of putting up movie websites began in 1994 with the sci-fi film Stargate; the site has long since been taken down. Back then, anyone with at least basic knowledge of HTML can design their own movie site (or any website for that matter). Eventually, movie websites grew beyond animated GIFs and HTML codes.

Implications

Following social media's debut as a marketing medium, teen vampire romance Twilight became the first movie to reach a million followers on Twitter. Meanwhile, the producers of horror film Paranormal Activity caved in under pressure from a million requests over social media for a U.S.-wide release. The public’s response resulted in a $15,000 film raking in a whopping $107.9 million domestic gross sales.

Social media marketing, thus, takes into account this basic truth: businesses must go wherever people go. Considering that there are now around two billion social media users worldwide, it makes sense for businesses to promote their brands by means of such things as profile updates and hashtags. Social media as a core component should form part of any company’s online marketing strategy.

SEO Evolution: What to Expect in 2015

The changes that are happening in the online marketing industry are fast enough to take any business owner by surprise. These changes have been taking place ever since Google and other search engine websites started developing their algorithms. The online marketing system that is most affected by these changes is the search engine optimisation (SEO), primarily because it depends directly on algorithm changes.

We are halfway through 2014 and much of the predictions online marketing experts made for SEO are now happening. Yet even before advertisers can taste the best of SEO this year, new predictions are already laid down. It seems like with the current trends, SEO advertisers will have a hard time in 2015 as other types of online marketing are slowly taking over.

However, SEO will remain strong with the help of the algorithm changes themselves. Search engine sites like Google understand that more and more Internet users are becoming interested in social media. As part of their system revamp, they have started to integrate social media marketing with traditional SEO both to better engage the market in the industries and to use a more effective ranking tool.

Also in 2015, mobile will be king. Website owners have to make a mobile-friendly website that can better serve their clients. Bigger markets will prefer to use their mobile to browse the Web as 2015 closes in so it’s better to start the revamp now.