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Wednesday, August 6, 2014

SEO Benefits of Long Tail Keywords

Search engine optimisation (SEO) refers to the techniques online marketing companies use to improve a website’s ranking in a search engine’s results pages (SERPs). However, industry giants like Google don’t exactly reveal what their SERP algorithm is, so marketers use different techniques that work for them based on first-hand experience. One of these is keyword optimisation.

Nevertheless, keyword efficiency is often based on length and specificity. Most marketers deduce that long tail keywords, or those that use comprehensive words instead of general ones (e.g. “recipe for crispy pizza crust” as opposed to just “pizza crust”) are much more likely to earn a good SERP ranking.

Larger Search Volume

While it’s easy to assume that users can’t be bothered to type in longer keywords, this isn’t actually the case. According to search engine experts, searches for short keywords only comprise about 30% of total search volume. The remaining 70%, on the other hand, is made up of long tail searches.

Greater Conversion Rate

When people type in longer keywords, this usually suggests that they are farther along in the buying process. Where someone who types in “car” is probably just browsing for options, a person who searches for “used Toyota Corolla in Melbourne” is more likely intent on purchasing the said vehicle. Furthermore, the bottom 20% of long tail searches generate up to 60% of actual sales.

Wednesday, July 16, 2014

Effects of Efficient Social Media Marketing

Social media has taken the world by storm—so much so that it has even superseded the power of marketing films in their official movie websites. Indeed, sites like Facebook and Twitter are much more efficient in generating buzz and engaging people. This is why any good marketing consultant will tell you that your business cannot ignore the need for social media marketing.
A Bit of History
The practice of putting up movie websites began in 1994 with the sci-fi film Stargate; the site has long since been taken down. Back then, anyone with at least basic knowledge of HTML can design their own movie site (or any website for that matter). Eventually, movie websites grew beyond animated GIFs and HTML codes.
Following social media's debut as a marketing medium, teen vampire romance Twilight became the first movie to reach a million followers on Twitter. Meanwhile, the producers of horror film Paranormal Activity caved in under pressure from a million requests over social media for a U.S.-wide release. The public’s response resulted in a $15,000 film raking in a whopping $107.9 million domestic gross sales.
Social media marketing, thus, takes into account this basic truth: businesses must go wherever people go. Considering that there are now around two billion social media users worldwide, it makes sense for businesses to promote their brands by means of such things as profile updates and hashtags. Social media as a core component should form part of any company’s online marketing strategy.

Wednesday, July 2, 2014

SEO Evolution: What to Expect in 2015

The changes that are happening in the online marketing industry are fast enough to take any business owner by surprise. These changes have been taking place ever since Google and other search engine websites started developing their algorithms. The online marketing system that is most affected by these changes is the search engine optimisation (SEO), primarily because it depends directly on algorithm changes.

We are halfway through 2014 and much of the predictions online marketing experts made for SEO are now happening. Yet even before advertisers can taste the best of SEO this year, new predictions are already laid down. It seems like with the current trends, SEO advertisers will have a hard time in 2015 as other types of online marketing are slowly taking over.

However, SEO will remain strong with the help of the algorithm changes themselves. Search engine sites like Google understand that more and more Internet users are becoming interested in social media. As part of their system revamp, they have started to integrate social media marketing with traditional SEO both to better engage the market in the industries and to use a more effective ranking tool.

Also in 2015, mobile will be king. Website owners have to make a mobile-friendly website that can better serve their clients. Bigger markets will prefer to use their mobile to browse the Web as 2015 closes in so it’s better to start the revamp now.

Monday, June 30, 2014

Important Tips to Using Video as a Marketing Tool

Video is a great way to reach your audiences and really touch them in a way no other type of media can. By engaging both their senses of sight and hearing, audiences are treated to a more immersive experience than they would otherwise have when simply reading successive blocks of text. It is for precisely this reason that many businesses are turning to video as a marketing tool to reach out to new customers and draw them in.

When marketing with video, it is important to remember the following things:

  • Your video must always provide your customers with value. There are several ways that it can do this, including showing customers how to solve certain problems (how-to videos, tutorials, etc.) or providing them with new information (news, documentaries, etc.). You could also use video as an interactive element, providing the setting for quizzes, surveys, and the like.
  • Never forget about the technical side of video search engine optimization—after all, you’re trying to reach the maximum number of viewers with your video. Take a smart and relevant approach to creating metadata, provide transcriptions so that search engines can index them properly, and setup a video sitemap.
  • Don’t be antisocial with your video. Allow people to share it, and use a proper branding strategy so that you can lead people to your own website even if it is uploaded elsewhere. In fact, encourage sharing—and make share-worthy videos for that matter.

Monday, June 23, 2014

Perth SEO Company Explains How Audi's R8 Promo Serves as an SEO Model

The #WantAnR8 campaign lived up to its name (although it doesn’t get the winner a free R8). In 2011, an avid Audi devotee from Washington, D.C. got the chance to drive an R8 for one day and quickly fell in love with the sports car. Cristo describes it as an effort to develop mutual trust between the seller and a potential customer.

You have your own definition of trust, Google has its own; but they share the same idea. Search engine optimisation (SEO) experts point out that links to credible sources, terms and conditions, and videos, among other things, help determine the trustworthiness of a webpage. Organic rankings, experts say, is built on relevance and trust.

Audi’s contest succeeded as a marketing campaign due to the achievement of three key factors–surprise, audience, and technology. In this regard, a Perth SEO company like West Point Media makes sure to maximise the resources available when creating an online marketing strategy.

Friday, June 20, 2014

Perth Marketing Consultant on the Power of Social Media Marketing

Social media marketing, then, takes into account a basic truth: businesses must go wherever people go. Considering that there are now around two billion social media users worldwide, it makes sense for businesses to promote their brands by means of such things as profile updates and hashtags. Today, social media should form a core component of any online marketing strategy, whether or not you’re in the film industry.

As the demise of movie websites goes to show, one’s chances of exposure without the help of social media are all but slim. Any business in Western Australia that wishes to launch a viral marketing campaign would do well to consult seasoned Perth marketing consultants like West Point Media.

Friday, June 6, 2014

In Good Company: Choosing an SEO Marketing Firm

Given the Internet’s growing influence and use worldwide, it would make sense for businesses to establish their presences online through websites as a form of marketing. However, possessing a website doesn’t guarantee that a business can get customers on the Web, especially if the prospects can’t even find their way to the pages. Thus, search engine optimisation is a must for businesses serious about their Web marketing efforts.