Mga Pahina

Wednesday, April 30, 2014

Perth SEO Company: When it Comes to Keywords, Longer is Often Better

When Google released the Panda and Hummingbird algorithm updates, the search giant reaffirmed its commitment to surfacing only the most relevant, high-quality webpages to users. Despite these changes though, all search engines—be it Google, Yahoo! Or Bing—“crawl” a page’s text to decipher what it’s all about. As of yet, none of the big three have developed a technology that allows them to parse a website based solely on its graphics or videos.

So even with today’s ever more sophisticated search engines, text-based SEO techniques like keyword insertion are as important as ever. Choosing the best keyword, however, is a ball game unto itself.

As Perth SEO company West Point Media puts it, choosing the perfect keyword is a lot like the Goldilocks equation: not too broad, but not too specific. Aside from increased visibility, what are the other benefits of targeting long tail keywords?

Monday, April 28, 2014

Top Marketing Consultant in Perth Discusses the Future of Local Search

Just how big is the Internet? According to, there are about 1.7 billion indexed webpages as of April 2014 alone. Despite this staggering size, the Internet is not a mere jumble of random data—far from it. For people the world over, it is a vital source of information, whether they are keeping up with the latest news headlines or looking up screening times at a cinema.

To find the information they need, however, almost all Internet users utilize search engines like Google. In much the same way that Google updates its algorithms, the way people use search engines has also changed over the years.

Timothy Eng, a veteran Perth marketing consultant, says that local search is still a burgeoning field and will see many developments in 2014 as it becomes an integral part of search queries.