Mga Pahina

Monday, June 30, 2014

Important Tips to Using Video as a Marketing Tool

Video is a great way to reach your audiences and really touch them in a way no other type of media can. By engaging both their senses of sight and hearing, audiences are treated to a more immersive experience than they would otherwise have when simply reading successive blocks of text. It is for precisely this reason that many businesses are turning to video as a marketing tool to reach out to new customers and draw them in.

When marketing with video, it is important to remember the following things:

  • Your video must always provide your customers with value. There are several ways that it can do this, including showing customers how to solve certain problems (how-to videos, tutorials, etc.) or providing them with new information (news, documentaries, etc.). You could also use video as an interactive element, providing the setting for quizzes, surveys, and the like.
  • Never forget about the technical side of video search engine optimization—after all, you’re trying to reach the maximum number of viewers with your video. Take a smart and relevant approach to creating metadata, provide transcriptions so that search engines can index them properly, and setup a video sitemap.
  • Don’t be antisocial with your video. Allow people to share it, and use a proper branding strategy so that you can lead people to your own website even if it is uploaded elsewhere. In fact, encourage sharing—and make share-worthy videos for that matter.

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