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Monday, May 12, 2014

The Impact of Algorithms on SEO

If you wish to strengthen your search engine optimisation efforts, you must first be familiar about how search engines work, particularly Google. A term that you should know well is “algorithm,” which you’ve likely encountered in past instances. What exactly is an algorithm and how is it related to SEO? Read on to find out.

In mathematics, an algorithm refers to a series of steps involved in solving a mathematical equation. In SEO jargon, an algorithm works in a similar principle. It is a set of rules or a formula which a search engine like Google uses to sift through billions and billions of web pages so it can come up with the most relevant search results for internet users.

If you wish to obtain information on a specific brand of smartphone, for example, you go to Google and type the phone’s name on the search tab, adding adjectives like “affordable” or “used” to narrow your search. Without an algorithm, the results that this search will produce will be a mixture of useful and useless links. However, with algorithm at work, the search results will generate useful links, and you’ll certainly find the info you were looking for.

Google’s algorithms undergo constant changes. For this reason, it is imperative for SEO specialists to keep up-to-date with such changes so they can modify their SEO strategies accordingly. For optimum SEO results, look for an SEO company that follows these algorithm changes religiously.

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