Businesses can’t survive without a modicum of marketing to back them up. Without any effort to promote itself, a business can easily be overshadowed by established competitors despite having a superior product or service. Of the various forms marketing can come in, web marketing is potentially one of the best ways to promote a business, regardless of the size, due to its global reach.
To market on the Internet, businesses will need to establish a strong online presence that’s recognizable and accessible by all. Typically, this effort involves creating a business website, yet there’s more to online marketing than just owning a domain name and posting informative text and images. For businesses to truly appeal to visitors on the Web, they need to utilize search engine optimisation (SEO).
SEO aims to enhance a business' online presence by increasing its website's accessibility to other users. Whether it’s through creating high-quality web content, participating on social media networks, improving website compatibility with mobile devices, or designing an eye-catching website, SEO can--metaphorically--put a business website on everyone’s map. Websites are just the bare minimum for web marketing though; businesses should invest in a proper SEO strategy to offer their customers a complete online experience.