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Monday, February 10, 2014

Why You Need a Marketing Consultant

The Australian economy is expected to be a bonzer this year, according to the latest forecast from the Reserve Bank of Australia. This piece of good news also means that now is an ideal time to get a business off the ground in cities like Perth. To keep up with the competition, startup businesses would do well to tap the expertise of reputable marketing consultants.

The main job of a marketing consultant is to formulate plans to generate buzz and attract consumers’ attention. Once consumers like what they see—whether it's a print ad or a TV ad—chances are good that they may become actual customers. While it may be relatively straightforward to market a product or service through print or television advertising, the same observation may not necessarily be true when it comes to online marketing.

Internet marketing, after all, involves complex processes like search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, and others. Business owners who are not familiar with any of the aforementioned online marketing methods will likely be zonked. In this regard, the knowledge and experience of a marketing consultant will come handy.

However, a business that embraces online marketing does not mean that it's telling advertising on TV to rack off. Commercials remain to be effective in getting the word out about a company. Thus, a startup business will benefit from hiring a full-service digital marketing agency with video production capabilities and online marketing expertise.

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