Social media is now utilised to advertise products and services, and as a platform to gather feedback from existing and potential customers. In fact, the volume of customer feedback on social media sites now greatly contribute to a company’s SEO success.
In conjuction with Google’s new algorithms, the success of social media marketing depends greatly on current and updated content. This is something many companies may not have the resources nor the expertise to manage. Local businesses that wish to optimise their presence on social media sites would do well to enlist the services of a leading Perth social media marketing firm like West Point Media.