Just how big is the Internet? According to WorldWideWebSize.com, there are about 1.7 billion indexed webpages as of April 2014 alone. Despite this staggering size, the Internet is not a mere jumble of random data—far from it. For people the world over, it is a vital source of information, whether they are keeping up with the latest news headlines or looking up screening times at a cinema.
To find the information they need, however, almost all Internet users utilize search engines like Google. In much the same way that Google updates its algorithms, the way people use search engines has also changed over the years.
Timothy Eng, a veteran Perth marketing consultant, says that local search is still a burgeoning field and will see many developments in 2014 as it becomes an integral part of search queries.