When Google released the Panda and Hummingbird algorithm updates, the search giant reaffirmed its commitment to surfacing only the most relevant, high-quality webpages to users. Despite these changes though, all search engines—be it Google, Yahoo! Or Bing—“crawl” a page’s text to decipher what it’s all about. As of yet, none of the big three have developed a technology that allows them to parse a website based solely on its graphics or videos.
So even with today’s ever more sophisticated search engines, text-based SEO techniques like keyword insertion are as important as ever. Choosing the best keyword, however, is a ball game unto itself.
As Perth SEO company West Point Media puts it, choosing the perfect keyword is a lot like the Goldilocks equation: not too broad, but not too specific. Aside from increased visibility, what are the other benefits of targeting long tail keywords?